Like TV, Could Your Company Use a Reboot?

published on: 04/9/18

You’re sitting at your desk and your computer starts going on the fritz. Amazingly, hitting it doesn’t seem to work, and you don’t want to call the surly IT guy, so you stick with the basics: a reboot. And of course, most of the time rebooting works, and the issue is solved. 

Rebooting extends to culture, where television executives have relied on reboots over the last few years to reverse sagging ratings, hence the returns of Will & GraceTwin Peaks, and for some reason, Jersey Shore. 

Often, reboots work, because it means going back to basics. So, as you look at your company’s digital efforts, is it time to consider rebooting your efforts? If so, Flowerpot can help. 

Rebooting Your Brand 

One reason networks reboot television shows is that they need to kickstart their business – is that the same for your company? Maybe your design is stale, your sales are flat, or there’s just a general sense of ennui around your brand.  

If so, it’s time to take action. Take a step back and do an honest examination of everything you’re doing and compare it to your competitors. Approach it from the viewpoint of a potential customer who is trying to decide between different companies. Ask yourself, are you putting your business in the best position to be their choice? 

It could mean you change your strategy entirely, and pivot to a new direction. Maybe you take a look at your client list to determine if you’re targeting the right segment of the market.  

Sometimes it takes a fresh eye to see the next step in your company’s future, and Flowerpot’s team can do that for you.  

As expert storytellers, we work with you to clearly communicate your brand message. It all starts with our discovery process to learn about your company, core values, ideal clients, industry landscape and business goals. We then build a powerful brand strategy to reboot your company’s style with eye-popping design and photography. In addition, our team can help provide advisory services to improve your position in your industry. 

Rebooting Your Video 

We’re going to take a guess: you have a video strategy, but you’re not sure what it is. That’s because at some point a family member told you that he could do it, and all he needed was a smartphone, a software program and a good Internet connection. 

You love your family member, but your company’s video presence needs to be more than his demo reel. If you’re not producing regular videos with high-end production values and strong messaging, then you’re getting left behind. 

Consider some of the stats in this Hubspot piece: 

  • 97% of marketers say video has helped increase user understanding of their product or service. 
  • 76% say it helped them increase sales. 
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. 

As technology has improved, video marketing has exploded in recent years. But when we talk about better tech with videos and cellphones, we mean in consuming videos, not necessarily creating them. A high-def video can be downloaded or streamed incredibly quickly, which has been a game changer for companies in reaching their customers. And yes, you can shoot on a cellphone, but it’s a dead giveaway that you did it on the cheap. 

Flowerpot can help. These videos can give you an idea of our abilities, and our experts will sit down with you to plot out the best direction for your video marketing strategy.  

Rebooting Your Content 

Your company has a blog…that hasn’t had a new post written in a year. But there’s always your Facebook page…which hasn’t been updated in three months. And there’s a Twitter account…but Susan had the password, and she quit a year ago… 

And by the way, how’s your Instagram account looking these days? 

Yes, the day-to-day duties of running a business can sometimes make blogs and social media take a backseat to working with your customers. And while that’s understandable, by sacrificing content you’re sacrificing future customers. 

No matter what industry you’re in, your business has a story, and you need to tell that story. And not from time to time, but as often as possible. Whether it’s web content, blogs, social media or any other storytelling medium, your company needs to be there. 

That inbound marketing, while seemingly time-consuming, is a much better use of that time than the old practices of outbound marketing, including cold-calling. In fact, the truth is, cold-calling is dead. The key is creating avenues to bring customers to you, and strong content via social media, blogs and search engines is the key to doing so. As Business 2 Community writes in this piece 

“In a nutshell, inbound marketing empowers consumers by granting them complete control over their buying process from start to finish, without the company tracking them down and contacting them first.” 

Instead of making your team bounty hunters in search of the next target, they can be concierges instead, guiding your clients and customers along the right path.  

All of this might seem daunting, given the multitude of daily responsibilities that come with running a business. However, that’s why Flowerpot is here. From digital marketing to content to video, our team can keep that side of your business humming while you focus on what you do best. Contact us today to see how we can get started together to reboot your marketing, content and brand. 

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